Cookie policy

This Cookie Policy explains how WPShift uses cookies and similar technologies on its website, platform, and related services.

This Cookie Policy should be read together with our Privacy Policy.

1. What are cookies?

Cookies are small text files placed on your device when you visit a website or use an online service. Cookies can help websites function properly, remember settings, improve performance, and provide analytics or other features.

We may also use similar technologies such as local storage, pixels, tags, SDKs, and scripts. In this Cookie Policy, we refer to all of these collectively as “cookies” unless the context requires otherwise.

2. Why we use cookies

We may use cookies for the following purposes:

• to make our website and platform function properly;

• to keep you signed in and maintain secure sessions;

• to remember settings and preferences;

• to measure performance and improve the website or Service;

• to understand how visitors use our website and platform;

• to support security, fraud prevention, and abuse detection;

• to remember your cookie preferences.

3. Categories of cookies we use

3.1 Strictly necessary cookies

These cookies are necessary for the website or Service to function correctly and securely.

They may include cookies used for:

• authentication;

• session management;

• load balancing;

• security and abuse prevention;

• saving privacy or cookie preferences;

• basic user interface functionality.

These cookies do not require consent where applicable law allows them to be used because they are necessary for the operation of the website or Service.

3.2 Functional cookies

These cookies help remember choices you make, such as:

• language settings;

• user interface preferences;

• dashboard display settings;

• region or login-related preferences.

Where required by applicable law, we will request your consent before using these cookies.

3.3 Analytics cookies

These cookies help us understand how visitors use our website and platform, for example by collecting information about:

• visited pages;

• navigation behavior;

• approximate location based on IP or device data;

• device or browser type;

• referral sources;

• performance and error information.

We use this information to improve the website and Service.

Where required by applicable law, we will request your consent before using analytics cookies.

3.4 Marketing cookies

We may use marketing or advertising cookies if we run campaigns, measure marketing performance, or personalize messaging.

These cookies may be used to:

• measure campaign effectiveness;

• track referral or affiliate performance;

• remember whether you interacted with promotional material.

Where required by applicable law, we will request your consent before using these cookies.

4. Legal basis for cookie use

Where applicable law requires consent for non-essential cookies, we will ask for your consent before placing or activating those cookies.

Strictly necessary cookies may be used without consent where permitted by law because they are required for the operation, security, or core functionality of the website or Service.

5. Third-party cookies

Some cookies may be set by third-party providers we use for analytics, support, infrastructure, payments, embedded content, or security-related purposes.

These third parties may process data collected through cookies in accordance with their own privacy policies.

Examples may include providers used for:

• website analytics;

• customer support tools;

• payment and billing flows;

• fraud prevention;

• embedded media or scripts.

For information about how personal data is processed more generally, please see our Privacy Policy.

6. Cookie preferences

Where required by law, you can choose whether to accept or reject non-essential cookies through our cookie banner or preference center.

You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, blocking strictly necessary cookies may affect the functionality of the website or Service.

7. Retention

Some cookies are session-based and expire when you close your browser. Others remain on your device for a longer period so they can remember your settings or recognize repeat visits.

The retention period depends on the purpose of the cookie and the provider setting it.

8. Changes to this Cookie Policy

We may update this Cookie Policy from time to time.

If we make material changes, we may provide notice through the website, the Service, or by updating the date at the top of this page.

9. Contact

If you have questions about our use of cookies, please contact:

WPShift
Email: info@wpshift.io
Website: wpshift.io